The Staff Behind the Project

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Jason Dial, President and Chief Executive Officer, Circuit of The Americas™

Jason Dial serves as president of Circuit of The Americas (COTA) and oversees day-to-day business for COTA and its Austin360 Amphitheater. Dial enjoyed a distinguished career at Procter and Gamble (P&G) in sports marketing and served as chief marketing officer for the NFL’s Tampa Bay Buccaneers football team prior to his move to...

Jason Dial serves as president of Circuit of The Americas (COTA) and oversees day-to-day business for COTA and its Austin360 Amphitheater. Dial enjoyed a distinguished career at Procter and Gamble (P&G) in sports marketing and served as chief marketing officer for the NFL’s Tampa Bay Buccaneers football team prior to his move to Austin.

During his time with the Buccaneers, Dial was credited with rejuvenating the franchise’s relationship with its fans, while increasing attendance and season ticket renewals. He introduced a fan-centric approach to the entire organization, leading to a major revamp of the Buccaneer’s game day experience, which is now ranked 10th best in the NFL, up from 24th. Dial created a season-pass member program that provided benefits and year-round value to the team’s most loyal patrons, which led to the Bucs garnering the No. 1 ranking in customer satisfaction, up from 27th.

Dial’s resume also includes an impressive list of accomplishments at Procter & Gamble (P&G), the world’s largest advertiser, where he served in a variety of executive roles over his 18 ½-year career, culminating with his position as director of global sports marketing. Dial increased the number of P&G brands involved in sports marketing from four to 40, while overseeing strategy development, brand consultation, platform innovation and activation, partnership development, negotiation, and acquisitions for more than 100 P&G brands. Dial’s teams were responsible for industry-leading programs connecting P&G products to major league sports, such as the 13-brand NFL, NASCAR, IndyCar and the 30-plus brand Olympics campaigns, including the popular “Proud Sponsor of Moms” campaign that focused on thanking mothers of Olympians and would-be Olympians around the world. In 2009, Dial was recognized in the sports marketing community with a prestigious SportsBusiness Journal’s “Top 40 Under 40” award, honoring executives on the rise. 

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Richard McComb, Chief Financial Officer, Circuit of The Americas™

Richard McComb serves as chief financial officer of the Circuit of The Americas and oversees all financial aspects of this growing company. In addition to 30 years of finance and accounting experience, McComb brings extensive motorsports knowledge to Circuit of The Americas having worked in the industry for two decades. He served...

Richard McComb serves as chief financial officer of the Circuit of The Americas and oversees all financial aspects of this growing company. In addition to 30 years of finance and accounting experience, McComb brings extensive motorsports knowledge to Circuit of The Americas having worked in the industry for two decades. He served as chief financial officer for IndyCar, the governing body of the IndyCar racing series, which features the world-famous Indianapolis 500 at the legendary Indianapolis Motor Speedway (IMS). Prior to IndyCar, McComb served as director of finance for IMS, which also hosts NASCAR’s Brickyard 400 and MotoGP’s Red Bull Indianapolis Grand Prix. Additionally, McComb gained valuable industry experience while working as the accountant for Vision Racing, an IndyCar racing team, and at Riverside International Raceway.

Outside of the motorsports industry, McComb has served in various executive positions in real estate companies to build successful teams, drive company growth and improve profitability. 

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Geoff Moore, Chief Marketing & Revenue Officer, Circuit of The Americas™

Geoff Moore serves as Chief Marketing and Sales Officer for Circuit of the Americas, the multi-purpose motorsports and entertainment facility in Austin, Texas. Moore takes on a wide range of responsibilities in his new role, including brand management, advertising and promotions, public relations, sponsorship, suite and ticket...

Geoff Moore serves as Chief Marketing and Sales Officer for Circuit of the Americas, the multi-purpose motorsports and entertainment facility in Austin, Texas. Moore takes on a wide range of responsibilities in his new role, including brand management, advertising and promotions, public relations, sponsorship, suite and ticket sales, social and digital media, and merchandising. He is responsible for developing, implementing and managing all aspects of this world-class, global brand.

Previously serving as Executive Vice President of Sales & Marketing for the Dallas Stars, Moore oversaw the general business operations of the team for six seasons. He was also proud to serve on the Board of Directors for the Dallas Stars Foundation, a charity dedicated to providing support to children in the community so that they may develop into contributing members of society.

The first employee hired by the Stars in March of 1993, Moore coordinated the renovation of Reunion Arena and all game-day operations since their first season. He was also involved throughout the entire planning, design and construction process of the American Airlines Center in Dallas.

Prior to joining the Stars, Moore worked for the Dallas International Sports Commission. He was involved in a variety of projects at DISC, including their work relating to Dallas’ involvement in the 1993 CONCACAF Gold Cup, the 1994 FIFA World Cup and the relocation of the Minnesota North Stars to Dallas in 1993.

Moore graduated from Oklahoma State in 1989 with a degree in marketing and from Baylor in 1990 with his MBA. He currently lives in Austin, Texas with his wife, Jill, and four children.

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Ben Cahalane, Chief Sales Officer

Ben Cahalane is Chief Sales Officer at Circuit of The Americas. He leads the partnership sales team, which is responsible for corporate sponsorship, hospitality and media sales. Prior to joining Circuit of The Americas, Cahalane served as Executive Vice President of Corporate Partnerships with the Dallas Stars™. Cahalane oversaw...

Ben Cahalane is Chief Sales Officer at Circuit of The Americas. He leads the partnership sales team, which is responsible for corporate sponsorship, hospitality and media sales. Prior to joining Circuit of The Americas, Cahalane served as Executive Vice President of Corporate Partnerships with the Dallas Stars™. Cahalane oversaw sponsorship and media sales for the Dallas Stars Hockey Club, Dr Pepper Arena and the Dr Pepper StarCenters. He also represented the Stars' ownership and executive team in negotiating corporate sponsorships at American Airlines Center. Before leading the Stars’ corporate partnership department, he served as Vice President of Strategic Partnerships at Hicks Sports Marketing Group in Dallas, Texas.

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Mel Harder, Senior Vice President & General Manager

Mel Harder serves as Senior Vice President and General Manager for Circuit of The Americas. Harder manages the Circuit’s motorsports and facility operations; transportation, security, safety and medical teams; and serves as operational liaison with local, state and federal agencies. Harder joined the Circuit’s leadership team in...

Mel Harder serves as Senior Vice President and General Manager for Circuit of The Americas. Harder manages the Circuit’s motorsports and facility operations; transportation, security, safety and medical teams; and serves as operational liaison with local, state and federal agencies. Harder joined the Circuit’s leadership team in March of 2013 following 22 years with the famed Indianapolis Motor Speedway (IMS) where he oversaw operations and facilities management for the home of the Indianapolis 500, Brickyard 400 and MotoGP’s Red Bull Indianapolis GP.

Harder most recently served as senior vice president of operations for IMS and managed both business affairs and facility operations for the century- old motorsports venue. He led the teams that oversaw track operations, maintenance, engineering, ticketing, guest services, food and beverage, retail, creative services and golf course management. In 2012, he directed the first-ever use of the road course and the oval track for major racing events in consecutive days as part of the Super Weekend at the Brickyard. The weekend consisted of four races in three days for GRAND-AM’s Rolex and Continental Tire Series, as well as NASCAR Nationwide and Sprint Cup Series. Harder was also part of the management team that planned and executed Indy’s inaugural FORMULA 1 UNITED STATES GRAND PRIX in September 2000, an event that was honored with the “Promoter of the Year” award in 2000 and 2007. 

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Julie Koenig Loignon, Vice President of Public & Media Relations

Julie Koenig Loignon serves as principal spokesperson for the Circuit and oversees day-to-day communications, public relations and media services, while working with sanctioning bodies to promote media coverage of all Circuit events. Loignon joined Circuit of the Americas in 2012 after serving as vice president of corporate...

Julie Koenig Loignon serves as principal spokesperson for the Circuit and oversees day-to-day communications, public relations and media services, while working with sanctioning bodies to promote media coverage of all Circuit events. Loignon joined Circuit of the Americas in 2012 after serving as vice president of corporate communications and brand marketing & development for Churchill Downs Incorporated and its flagship racetrack, Churchill Downs in Louisville, Ky.  In her previous role, Loignon managed Kentucky Derby media relations and strategic, financial, crisis and employee communications for the parent company and its stable of racing, casino and online gaming businesses.  Loignon was instrumental in developing the company's first brand development and marketing team, focused on creating new, monetizable assets around the Kentucky Derby and Kentucky Oaks franchises.  She oversaw the Kentucky Derby Red Carpet program and celebrity hospitality; managed the Kentucky Derby and Kentucky Oaks official event websites; launched the integrated "Derby Nation" social media platform; and was the architect of the Kentucky Oaks "Ladies First" marketing campaign, including the very successful "Pink Out" initiative that helped set a new Oaks on-track attendance record in 2010.  Additionally, Loignon served as a liaison with NBC Universal in developing content and marketing promotions for the Kentucky Derby telecast on NBC, Kentucky Oaks telecast on Bravo (2009) and the Road to the Kentucky Derby television series, which aired on USA and NBC in 2010.  Before joining Churchill Downs, Loignon served as a television anchor, reporter and producer in Louisville, Ky. (WHAS-ABC) and in her hometown of Fort Wayne, Ind. (WANE-CBS). 

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Regan Holley, Vice President of Marketing

Regan Holley serves as vice president of Marketing. His responsibilities include developing and managing the CoTA brand, overseeing consumer marketing initiatives including advertising, promotions and database marketing, and building experiential and interactive marketing events for the venue and the events promoted at the...

Regan Holley serves as vice president of Marketing. His responsibilities include developing and managing the CoTA brand, overseeing consumer marketing initiatives including advertising, promotions and database marketing, and building experiential and interactive marketing events for the venue and the events promoted at the Circuit. Holley joins the team after his tenure at TracyLocke Advertising, the premier firm for Hewlett-Packard, PepsiCo and Pizza Hut serving as Chief Creative Officer in the Dallas office. Holley oversaw the creative output and direction for more than 80 members of the company’s creative department.

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Tom Schneider, Senior Vice President of Consumer Operations

As Circuit of The Americas senior vice president of consumer operations, Tom Schneider brings 20 years of experience in the hospitality and guest services industry from some of the most respected facilities in the country. He is responsible for creating and managing a variety of guest programs to enhance fan experience. From hotel...

As Circuit of The Americas senior vice president of consumer operations, Tom Schneider brings 20 years of experience in the hospitality and guest services industry from some of the most respected facilities in the country. He is responsible for creating and managing a variety of guest programs to enhance fan experience. From hotel concierge programs to Welcome Centers throughout the region, Schneider establishes all aspects of a guests’ visit to Circuit of The Americas, including the volunteer, guest service, luxury suite and seat license holder programs. Prior to joining Circuit of The Americas, Schneider worked as Regional Vice President of Operations for Island Hospitality in Louisville, Kentucky, where he managed overall sales and operations of 24 Marriott, Hilton and Starwood hotels in 10 states. Schneider also worked as Vice President and Assistant General Manager for Churchill Downs where he established service training, measurement, and motivational programs for the Kentucky Derby. Additionally, he increased corporate and sponsorship sales and group sales while transforming the sales processes.

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Chuck Aksland, Vice President of Motorsport Operations

Mr. Aksland began his career as a professional motorcycle racer, participating in the AMA National Roadrace Championship Series in the mid-1980s. Upon retirement from racing, Mr. Aksland moved into race team management, developing and operating teams competing in National and World Championship Series. He has participated in over...

Mr. Aksland began his career as a professional motorcycle racer, participating in the AMA National Roadrace Championship Series in the mid-1980s. Upon retirement from racing, Mr. Aksland moved into race team management, developing and operating teams competing in National and World Championship Series. He has participated in over 200 World Championship events, primarily in the MotoGP Series where he was involved in four World Championship titles. Mr. Aksland has over 30 years of experience in managing complex budgets, racers and facilities.

For the past 19 years, he served as the executive in charge of GP Motorsports (Team Roberts) UK/USA while simultaneously overseeing operations of Kenny Roberts Training Ranch in Barcelona, Spain. In his dual role as director of the facility and team, he was solely responsible for every aspect of the two operations—budgeting, HR, contract negotiations with vendors, sponsors, and facilities, as well as business development, licensing, marketing, scheduling, and logistics. Mr. Aksland has truly overseen all aspects and inner-workings of a racing series, from each and every perspective of the business.

During his time at GP Motorsports, he interfaced frequently with Dorna, the MotoGP rightsholder, and was an elected member of the International Road Racing Teams Association (IRTA). His involvement in IRTA allowed him to contribute to the organization’s goal of improving the sport of MotoGP across all areas.

Mr. Aksland was a past Trustee for Riders for Health. The goal of this organization is to develop and maintain systems to deliver medicine and medical equipment across Africa, utilizing motorcycles and SUVs.